Skip to content

The Lash Lifter–Q&A With Lashionista’s Melissa Altenburg

January 12, 2012

Whether you’re tired of fumbling with false eyelashes or you just need an extra boost for a special occasion, lash extensions offer an easy and hands-off way to go glam and stay there. In Madison, a plethora of great boutiques offer lash extensions, but if you want NovaLash–an extension system with a reputation of being one of the “healthiest” around–then Melissa Altenburg is the woman to see.

Nosheen Ajmal, modeling a glam look by Lashionista's in the December fashion shoot of BRAVA

The owner of Lashionista’s, Altenburg is the only lash extensionist in Madison to offer extensions by NovaLash. But for Altenburg, it’s been an unlikely journey getting here. A former union laborer who worked building roads and shoveling concrete, Altenburg decided to pave her own in path in 2008 by going to cosmetology school. And when a friend introduced her to lash extensions, the idea of specializing in the treatment, well, stuck like glue.

Not only does Lashionista’s specialize in the extensions, which come in a wide range of colors and looks, they also offer a variety of skin treatments to help tone, beautify, cleanse, repair or give a healthy boost to the skin. For more insight on her services Altenburg chatted with BRAVA about what it’s like to go under the glue gun and why you’ll be batting your eyes with confidence after getting lash extensions.

What is the lash extension process like?

You lay on a massage table—most clients sleep through it. The first treatment takes about two hours. The extensions are meticulously applied lash by lash with an award-winning, long-lasting, medical-grade lash extension adhesive. They are weightless, wonderful and truly transformative.  Plus you eliminate the need for mascara, curling your lashes, and some women even forgo eyeliner.

One of Altenberg's bridal looks

What can women expect afterward?

Busy women love them! It cuts a half hour out of the daily beauty routine. You wake up with beautiful curled black lashes. You can swim and exercise in them and there are NO smudges or clusters and bands of lashes lying on your cheek. And NovaLash, the brand I use has earned a reputation as ‘the healthiest’ professional eyelash extension system. Their continued use will result in more of your own natural lashes.

How much do lash extensions cost?

A new set is $175 and after that fills are $65. Maintenance is needed every three to four weeks. They are less than $800 a year, which is about a cup of coffee a day.

What’s the outlook for this new trend in cosmetic care?

I think this is a hot trend that is not going anywhere anytime soon. Women are busier than ever, and love the little conveniences, like eyelash extensions that make their day that much easier, and make them look great. I still get excited when a new client opens her eyes and is shocked at how beautiful her eyes are!

Lashionista’s is located at 110 Enterprise Dr., Ste. 105, Verona. For more info, visit or call (608) 345-9956. By appointment only.

One Comment leave one →
  1. February 8, 2012 8:41 pm

    Yay for NovaLash Ladies!!!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: