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A Simply Stylish Summer

June 22, 2011

Summer may be a time to kick up your heels, but that doesn’t mean you should kick your keen sense of fashion to the curb. To find out the hottest trends in summer wears around Madison, we stopped in to Karen & Co. and The Purple Goose, two reliably trendy retailers both featured in BRAVA’s June fashion spread. In addition to their must-haves for the season, they shared a few insider tips on  how to dress easily, comfortably and stylishly all summer long

Pick versatile mix-and-match pieces

As women on the go, we need clothing that isn’t going to slow us down. That’s why comfortable fabrics and loose, flowy pieces are so popular right now. Look for trendy cuts in a color flattering on you for a trendy top that will have you looking chic in an instant.

Pair it with a narrow pant and it’s a versatile look (with a modern flair) fit for your life in the office, after hours and beyond.

T-Los Angeles top, $155, Chan Lou necklace, $80; Karen & Co.

Maxi skirts and dresses are also a versatile and fahionable choice for summer. Pair with a basic tank for a casual look or a snazzy, sparkly top  when heading out to a fancier occasion.

Luna Luz skirt, $285; Karen & Co.

Slip into a cozy and easy dress

Easy dresses you can throw on are the easiest pieces to take you from day to night. A floral dress for you (or your little one) can make for a quirky ensemble no matter what the occasion. Or create a classic look with a black and white knit dress paired with a cute blazer and heels for the office or a jean jacket and fun espadrilles when out with friends.

Twirls & Twigs girls’ dress, $44, Tulle women’s dress, $62, delux hat, $30, necklace, $28; The Purple Goose

Papillon Blanc dress, $160; Karen & Co.

Brighten your day with a pop of color

Neutral colors are huge right now, which is exactly why bright colors are becoming such a popular choice for accessories; every outfit needs a pop of color!

Try out a brightly colored belt (this one was made by a local artist!) with your jeans and a white button-up top. It will be all the jazz your outfit needs.

Belts by E.D. belt, $28; The Purple Goose

Sometimes your hair needs a little excitement too! Treat it to a fun headband (also made by a local artist) with a fun summer updo.

Tuniebird headbands, $10; The Purple Goose

Yellow is the sunniest of all colors, so it’s no doubt a hot choice in the summer. A classic purse made with a fun fabric is sure to brighten up any outfit! And yellow jeans would be the perfect accent to a neutrally colored, loose top.

Longchamp purse, $198, Fabrizio Gianni jeans, $172; Karen & Co.


Karen & Co., 307 State St., Madison

The Purple Goose, 400 W. Verona Ave., Verona

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