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The rumors are true … BRAVA is back!

July 2, 2009

We are thrilled to announce that after a three month hiatus, BRAVA Magazine is back in action, under new ownership and set to launch an August issue! After seven years of celebrating women in Madison and beyond, we simply couldn’t let such an outstanding product fall to the wayside. Read the following press release for the full story …

And until August, we want to stay connected with you! Please excuse the construction on our Web site ( as we’re in the process of updating everything with our fresh new look, but in the meantime, check back here to stay In the Know on all things BRAVA, sent to you from our brand new digs: 951 Kimball Lane, Ste. 104 in Verona. (Feel free to stop by … we love visitors!)

And, if you’re up for it, we’d be honored to have your support on the Web.

As always, thank you for your continued support. We’re eternally grateful to our dedicated advertisers and devoted readers — spread the word and stay tuned!


Michelle Page-Alswager
(608) 235-3857


BRAVA magazine confirms release date of August 1, 2009

Madison, Wis. — June 15, 2009 — BRAVA magazine, the monthly lifestyle publication dedicated to celebrating the lives of women in south central Wisconsin, announces it will re-launch the popular magazine with a brand new look on August 1, 2009.

Erickson Publishing, LLC, former publisher of BRAVA magazine, its sister publication the annual encore edition and producer of the Madison Women’s Expo suspended operations in April.  The fate of the products was unknown. Kristin Erickson, owner of Erickson Publishing, LLC, is happy to have sold the business to a core group of former employees. “I am so proud of the impact BRAVA made to our readers, our advertisers and the community as a whole,” Erickson says.  “It was extremely hard to suspend publication, and I am absolutely thrilled that this team of talented professionals will continue to take the products to new exciting levels. I am delighted to pass the baton to Laura Houlihan.”  Erickson will also remain working with the team as a consultant.

“The team is assembled and has been working behind the scenes for weeks in the hopes the purchase would go through,” says Houlihan, the newly named publisher of the magazine. Houlihan brings to the table her past experience running Skirt Magazine in Jacksonville, Fla., as well as her sales experience at BRAVA. “The outpouring of support from our readership and advertisers has been amazing. We couldn’t let it die,” says Houlihan. “It’s like having our family back together.”

The Madison Women’s Expo, a yearly event produced by BRAVA and held the weekend before Thanksgiving will also return for its 11th year. Marketing and Events Director, Michelle Page-Alswager, will remain at the helm.  “What can I say?  Women look forward to this event and exhibitors love the results they get from the thousands of attendees visiting them.   It’s the perfect tie in — the premier women’s magazine in south central Wisconsin, and the best Women’s Expo, I’m lucky to be part of both,” states Page-Alswager.

More information to follow.

For more information, contact Michelle Page-Alswager at (608) 235-3857 or Laura Houlihan at (608) 609-9149 or

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